December 30, 2012

PRESS RELEASE: Lauren Fleshman Joins Oiselle

Sally Bergesen

January 1, 2013 – Seattle, Washington – Oiselle, a rapidly growing women’s running apparel company has officially signed professional runner Lauren Fleshman as a sponsored athlete and business partner. The announcement comes shortly after Fleshman requested a release from her contract with Nike, a 9.5 year term during which she achieved two US Championship titles (5000m; 2006, 2010), became 7th in the world (5000m, 2011), and ran a NYC Marathon debut of 2:37 (2011).

December 29, 2012

2012: A Year of Sky Highs and Humble Pies

Sally Bergesen

2012 was like a seven layer cake of awesomeness mixed with the occasional sag. But that’s the deal right? Life’s a balancing act…and while one minute you’re starring in your own rock video, the next, life serves up an infomercial. So I dub this year-end wrap up the List of Highs and Humbles, in which points of wing soaring loftiness were anchored by the occasional dollop of reality.

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