There are some basic tenets of advertising. Among them, none two are more important than a FOCUSED MESSAGE that is delivered during a strategically RELEVANT TIME PERIOD.
Post-run neck and shoulder stiffness… sound familiar? It’s not surprising if these areas are angry because running demands more from them than you realize, which amplifies the daily demands of sitting in front of computers. For many of us, both life and training stress accumulates around the neck and shoulders in the form of tension, which steals energy and decreases endurance. Plus, be honest: your head is heavy.