Our Story

Hello and welcome!

Oiselle is a Seattle-based by women, for women athletic apparel company that has always loved to go fast, take chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Our mission is threefold: make great product, improve the sport, and build the sisterhood.

We believe in the transformative power of sport.
So much so, we wrote a Manifesto.

Oiselle's first year in the market was 2007. And while we started with an obsession for creating the first ever non-poofy, smooth waisted, well-constructed women's running shorts (hello Roga), the company's mission has become so much more. It has become all the things we love in sport: movement, connection, therapy, fresh air, vistas, self-awareness.

But perhaps most powerfully, it's been about celebrating a sense of freedom. And thus the name Oiselle (pronounced wa-zelle). A French word for bird, it alludes to that feeling of weightlessness that most athletes know and love. That sense of flight - when the legs go fast and the heart goes free.

Making great product

We make premium apparel for women who prefer quality. Who seek styles that endure, and fabrics that go the distance. We only use the best ingredients; high performing materials that meet our standards of softness, stretch, durability, and technical properties such as heat, sweat management, insulation, and UV protection. We're obsessed with bringing a new generation of technical lifestyle apparel to market; clothes that empower and strengthen your mind because they respect your body. See our best selling styles!

Improving the sport

We sponsor professional women athletes. As such, we've seen there is still a lot of work to do to protect athletes' rights, women's rights, and to make room at the table for smaller companies such as Oiselle. The dominant forces in elite T&F are often not interested in this progress. We believe it is our responsibility to persist neverthless.

Oiselle Pro Athletes & Haute Volée: We sponsor professional athletes who compete at the national and international level, as well as emerging elites looking to reach the next level. Meet our team!

Building the sisterhood

Oiselle is dedicated to creating sisterhood through sport. It's in our DNA - and at the core of everything we do. What we know is that it is never too late, or too early, to have a group of women who show up for each other - on the roads, and in life.

The Oiselle Volée: A running club for all women, everywhere, with opportunities for meet ups, training, and the sisterhood of sport. Learn more!

Giving back

Oiselle's charitable giving programs closely follow our mission. Whether it's our Bras For Girls Program for middle school girls, our work with Every Mother Counts, or Girls Gotta Run in Ethiopia, we look for ways to help girls and women embrace sports as a lifelong pursuit and calling.

- Sally Bergesen, Founder + CEO